The CRM stands for Customer Relationship Management. CRM is a term for software solutions that help companies manage customer relationships in an organized & controlled way. The purpose of customer relationship management is to enable a company to serve its clients and customers in a better way through automated processes, personal information gathering software, processing and selfservice. Software systems that are deployed to harness entire customer database in relation to various functions within an organization & effectively use this information to serve customers in a better way can be broadly termed as CRM Software. However, depending on the nature of business & its applications, different types of customer relationship management software have to be deployed to meet the exact requirement of that business.

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